Coca-Cola | Shades of red
For decades, Coca-Cola has been part of Mexican culture, not just becoming one of the country’s favorite drinks, but also coloring every neighborhood with its iconic red awnings. These pieces of fabric have witnessed life, day and night, fading in color but strengthening the love for the brand.

Directed by Alina Montero. Produced by Stink.



Hola!

I’m Diego. Executive Producer with more than 10 years of experience.

I love bringing bold creative ideas to life — with great craft and a smooth, collaborative process.

I’ve produced and overseen shoots across multiple countries — including Spain, Argentina, the UK, the US, and Mexico — for brands like Coca-Cola, Magnum, Netflix and Burger King.

I have a strong background in large-scale, high-production-value shoots and smaller run-and-gun projects, as well as crazy brand activations.
I’m currently based in Frankfurt with flexibility to work remotely or in a hybrid arrangement for positions based in and outside of Germany.
diego.baltazar.macias@gmail.com