Coca-Cola | Shades of red
For decades, Coca-Cola has been part of Mexican culture, not just becoming one of the country’s favorite drinks, but also coloring every neighborhood with its iconic red awnings. These pieces of fabric have witnessed life, day and night, fading in color but strengthening the love for the brand.

Directed by Alina Montero. Produced by Stink.



Hola!

I'm Diego, an Executive Producer with 10+ years of experience and a strong creative sensibility. I understand how great ideas are built — and how to deliver them with craft and a smooth, collaborative process.

I've overseen shoots across multiple countries including Spain, Argentina, Brazil, Thailand, the UK, the US and Mexico — for global brands like Coca-Cola, Magnum, Netflix and Burger King.

Based in Frankfurt, open to projects worldwide — remote, hybrid, or on-site within Germany.


Got a project in mind? Let's talk.
diego.baltazar.macias@gmail.com